Agenda/Video



8:00-8:45am Registration & Networking Breakfast, North Biddle Room, Harvard Club
8:45-9:00am Tom Shields, CEO @ Yieldex, "Yield Management Today and Tomorrow"

9:00-9:30am Lessons from the Airline Industry
Airlines are Investing $80MM a year in Yield Management - What can online media learn from this? Jason will discuss how online media is learning from the airlines, which have been successfully executing Yield strategies for decades.

  • Jason Kelly, Chief Media Officer, AdMeld
9:30-10:15am Yield Management isn't Just for Ad Ops Panel
Publishing executives will explore the impact of Yield Management from different departmental points of view, discussing best practices and benefits of yield implementation to save and make money.

Panelists
  • Josh Jacobs, SVP Brand Advertising Products and Global Marketing, Glam Media
  • Andy Kearney, VP Pricing & Yield Strategy, MySpace
  • Darren Kelly, Chief Revenue Officer, Photobucket
  • Peter Naylor, SVP Digital Media Sales, NBC Universal
  • Jeremy Steinberg, VP Digital Sales & Business Development, FOXNews
Moderator: John Ebbert, Publisher, Managing Editor, AdExchanger.com
10:15-10:45amCoffee Break
10:45am-11:30am Developing an Enterprise Data Strategy - Audience Management Panel
Hint... you need a lot more than a "Cookie Pool." We will be looking at the evolution of data management from simply creating cookie pools to developing a corporate asset that can be leveraged across multiple channels. We'll discuss why Audience Management is important and what publishers can get out of having an audience management strategy and platform in place.

Panelists
  • Mark Dye, SVP Sales and Business Development, Bizo
  • Tom Gage, Principal, Corporate Analytics, Autotrader.com
  • Randy Nicolau, CEO, Demdex
  • Vivek Shah, CEO, Ziff Davis, Inc.
Moderator: Terry Kawaja, President & CEO, LUMA Partners
11:30-12:00pm What Your Brand Needs to Know About the Latest Trends in Yield Management
Josh will discuss the emerging challenges in forecasting and Yield Management (polymorphic audiences, premium sales through preemptive channels like RTB, new sales models like CPV and CP (engagement) and how these will impact Yield Management). Josh will present a contrarian view that creating packages that exploit frequency are a better way to create value from otherwise low value inventory.

  • Josh Jacobs, SVP Brand Advertising Products and Global Marketing, Glam Media
12:00-12:45pm The Agencies Speak Panel
We'll explore how audience and programmatic buying are changing the digital advertising landscape from the agency perspective.

Panelists
  • Brendan Moorcroft, CEO, Cadreon
  • Anthony Rhind, Co-CEO of Havas Digital
  • Matt Spiegel, CEO Omnicom Media Group
Moderator: Michael Barrett, CEO, AdMeld
12:45-1:45pm Lunch
1:45-2:00pm Brief Recap from the Morning Sessions - Tom Shields, CEO, Yieldex
2:00-2:15pm The State of play in Washington Relative to Privacy
Michael will shed light on how first-party, premium publishers see the privacy issue within the context of the Industry's self-regulation initiative. We'll discuss the Markey bill, the Boucher bill, and the recent testimony of the FTC Chairman at the Senate hearing on Consumer Privacy.

  • Michael Zimbalist, VP, Research & Development Operations, The New York Times Company
2:15 - 2:45pm Calculating Your ROI Potential
Jennifer will look at how to calculate ROI and how it relates to increased revenues. We'll look at models for calculating ROI and will provide tools and tips. We'll discuss what specific tools are necessary for implementation and how soon you can expect to see results.

  • Jennifer Hanks, VP, Professional Services, AdMonsters
2:45-3:15pm Afternoon Break
3:15-3:45pm Best Practices for using Yield Management & Audience Targeting for Video Inventory
Robert will share how NBC is running video advertising and how they are effectively using Yield tools to manage that inventory.

  • Robert Byrnes, Director of Inventory Management, NBC Universal Digital
3:45-4:15pm How to Build a Successful Yield Management Team
We'll learn how various brands have structured Yield teams to position them for success and how they fit within an organizational structure.

Panelists
  • Jose Garcia-Franco, VP Yield, AOL
  • Tim Messier, Director, Pricing & Inventory, TWC Media Solutions
  • Dan Reiners, Director of Yield Management, Wall Street Journal
  • Jay Wright, Yield Manager, Cars.com
Moderator Fergus Mellon, Director Yield Maximization, Meebo
4:15-4:45pm Yield and Audience Solutions Synergy
Kirk will discuss with CEOs from Yieldex, AdMeld, and Demdex how a publisher can leverage the strengths of all three companies together.

Presenters
  • Michael Barrett, CEO, AdMeld
  • Randy Nicolau, CEO, Demdex
  • Tom Shields, CEO, Yieldex
Moderator: Kirk McDonald, President, Digital, Time Inc.
4:45-5:00pm Closing Remarks, Tom Shields, CEO, Yieldex
5:00-6:00pm Happy Hour, Gordon Reading Room, Harvard Club

Speakers/Panelists



Robert Byrnes, Director of Inventory Management, NBC Universal Digital

Mark Dye SVP Sales and Business Development, Bizo

John Ebbert, Publisher, Managing Editor, AdExchanger.com

Jose Garcia-Franco, VP Yield, AOL

Tom Gage, Principal, Corporate Analytics, Autotrader.com

Jennifer Hanks, VP, Professional Services, AdMonsters

Josh Jacobs, SVP Brand Advertising Products and Global Marketing, Glam Media

Terry Kawaja, President & CEO, LUMA Partners

Andy Kearney, VP Pricing & Yield Strategy, MySpace

Darren Kelly, Chief Revenue Officer, Photobucket

Jason Kelly, Chief Media Officer, AdMeld

Kirk McDonald, President, Digital, Time Inc.

Fergus Mellon, Director Yield Maximization, Meebo

Tim Messier, Director, Pricing and Inventory, TWC Media Solutions

Brendan Moorcroft, CEO, Cadreon

Peter Naylor, SVP Digital Media Sales, NBC Universal

Dan Reiners, Director of Yield Management, Wall Street Journal

Anthony Rhind, Co-Chief Executive Officer, Havas Digital

Vivek Shah, CEO, Ziff Davis, Inc.

Matt Spiegel, CEO, Omnicom Media Group

Jeremy Steinberg, VP Digital Sales & Business Development, FOXNews

Jay Wright, Yield Manager, Cars.com

Michael Zimbalist, VP, Research & Development Operations, The New York Times Company

Tom Shields, CEO, Yieldex

Randy Nicolau, CEO, Demdex

Michael Barrett, CEO, AdMeld

Details



YES 2010: Yield Executive Summit is on Wednesday, September 29, 2010 at the Harvard Club of New York. Registration and breakfast begin at 8:00am, summit begins at 8:45am. Lunch will be provided and a happy hour will follow at the Harvard Club.

Harvard Club of New York City
27 West 44th St.
New York, NY 10036




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